Art direction is the beginning of the creative process. It’s the ability to look at projects and establish all of the little details that will make the overall project ultimately successful. Despite this being a relatively new addition to my repertoire, I've learned it’s one of my greatest strengths.
Print:The majority of my art direction has been in print, from selecting the appropriate fonts to helping ensure the photo selections fit the client's desired plan.
Photography:Working with photographers has always been a great joy, which is one reason I'm able to take the art direction of photography so seriously. It is imperative for every part of the shoot, from selecting talent and wardrobe, to approving makeup and picking locations.
Broadcast, web and Interactive: Like with print, the skills here are usually the result of type and photo treatments, as well as an overall visual consistency and emotional connection.