A logo is a logo, but without branding it’s nothing more than a shape, a mark, or a collection of words. Good branding is invaluable; it is the personality of a company. One of my greatest strengths is understanding the science of creating logos, developing brand guidelines, and helping establish brand implementation.
Logo Creation: Over the last eight years I’ve created logos for a wide spectrum of companies, from "mom and pop" bakeries to Fortune 500 companies. Every company—no matter how big or small—deserves the same attention to detail and consideration of appropriateness for their company.
Brand Guidelines: Every major brand utilizes brand guidelines, and I’ve created these for several companies, ranging from the very rigid to fairly loose, dependent upon the company and its role.
Brand Implementation:Brand implementation is the science of a brand and the product of equal parts research and intuition. As a result, it defines everything about a brand, from imagery and ads to how people look and act, and everything in-between.