To compete with the overwhelming status quo, it is increasingly imperative that a website has something different and unique to offer. I’ve learned that, when building websites, the most important qualities are clarity, efficiency, and ease of usability. A website should also reflect a company's personality and speak to the viewer on an emotional level.

Programming: While I have some experience with programming languages such as XML, CSS, and Javascript, programming is not my specialty. There are definitely people out there who can do programming much faster and better than I can.

Motion,and Flash:: I’ve had a great deal of experience with Flash, as well as with many other animation techniques, but with programming becoming such a major component of animation lately, I’ve found myself more useful in storyboarding concepts and communicating techniques with teams.

Art Direction and Design:The majority of my interactive work has been in the design and art direction of websites, from concept creation to how a site may actually function.